AN AD AGENCY’S UNCONVENTIONAL REDESIGN THAT WOWED EMPLOYEES AND CLIENTS

AN AD AGENCY’S UNCONVENTIONAL REDESIGN THAT WOWED EMPLOYEES AND CLIENTS

AN AD AGENCY’S UNCONVENTIONAL REDESIGN THAT WOWED EMPLOYEES AND CLIENTS

AN AD AGENCY’S UNCONVENTIONAL REDESIGN THAT WOWED EMPLOYEES AND CLIENTS

TMAdvertising‘s redesign of their Dallas office, by Gensler and HKS Architects, Inc., is light, bright, and unconventional, reflecting the company’s desire to surprise clients with an innovative, creative approach.

The office has a softened industrial look, with intentionally exposed ventilation in the ceilings, flooring made of a material commonly used for placemats, and two huge LED “super-screens” that showcase the TM brand in the public plaza outside their office. TM Advertising also takes an unconventional approach to the way their employees work: though there is no formal work-from-home policy, the company recognizes that most of their employees work 24/7/365 and need mobility, and fosters a flexible environment of “casual, creative professionalism”. We reached out to Gensler designer Christopher Goggin, and Ann Kifer, their regional public relations director, to find out more.

AN AD AGENCY’S UNCONVENTIONAL REDESIGN THAT WOWED EMPLOYEES AND CLIENTS

Which furniture brands/dealers were used? Please touch upon any notable products, how they were used, and if they solved a specific problem.

The challenge was to create an environment that promotes creativity and invigorates employees. The open plan office uses Antenna Workspaces Big Table by Knoll, which offers a collaborative work setting that can support groups of any size in open plan environments, touch-down spaces and meeting areas. Mounted wood cabinets, attached to the Big Table center beam, offer additional storage while extension tops and storage cabinets, supported by extended rails, delineate space. Template storage and Antenna Workspaces mobile pedestals provide file storage and define boundaries between individual workstations. The company’s private offices also feature Antenna Workspaces desks and wall mounted overhead storage elements to create highly efficient focused work areas. Lane Office Interiors, a New York City Knoll dealer was selected due to its association with Interpublic Group, TM Advertising’s parent company.

A range of other product lines rounds out the conferencing, lounge, and collaborative spaces. A custom bar table by Studios 1019 is a centerpiece of the 5th floor multipurpose space and was fabricated from an old growth black walnut tree felled by a storm in upstate New York, and we installed 21,000 square feet of Chilewich Plynyl® Tile Flooring — made from a material more commonly used for placemats — and installed it in a color-alternating pattern. Copied from work design magazine.

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